It’s hard for small businesses to compete with the big guys. But that’s why there’s Small Business Saturday. American Express founded Small Business Saturday in 2010, giving small businesses and brick-and-mortar stores across the country a special boost and a way to get shoppers’ attentions between Black Friday and Cyber Monday (Small Business Saturday will take place on Saturday Nov. 24 this year). Since its founding, it’s been a powerful opportunity to reconnect with customers — and boost sales. Last year, 112 million shoppers participated spending more than $15 billion. Shop Small Movement has gained momentum, as local officials across the nation take notice and promote Small Business Saturday. In 2011, the Senate unanimously passes a resolution in support of the day. By 2012, officials in all 50 states participate. Cities like Santa Monica even have Small Business Saturday eve ... read more